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1  EXECUTIVE SUMMARY

1.1  BRIEF BACKGROUND

1.2  OUTLINE OF PROPOSAL

1.3  VIABILITY

1.4  PUBLIC BENEFIT

1.5  RECOMMENDATIONS

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1  EXECUTIVE SUMMARY

1.1  BRIEF BACKGROUND

The Twickenham pool site is situated on the edge of the River Thames in the centre of Twickenham. The site is small (.59ha) and the only vehicular access is via a single-lane one-way system. It is at the end of the riverside walk from Richmond to Twickenham.

At present it is a buffer zone between an active commercial, social and residential riverside community (Bell Lane, Church St, Church Lane, Water Lane, The Embankment, Eel Pie Island, Eyot Lodge & Thames Eyot) and the commercial centre of Twickenham in King St. Since the closure of the pool in 1980 the Council of the London Borough of Richmond upon Thames (LBRuT), which owns the site, has been seeking a suitable redevelopment for it.

In 1991, the Inspector at a public enquiry into a proposed scheme for the site laid down strict guidelines for its development.  His report emphasised that any buildings have to be on a scale and of a style that matches the surroundings, and is fully in sympathy with the River. The UDP stresses that leisure use is to be the main use for the site, and the Council wants any development to assist in the revitalisation of Twickenham town centre.

LBRuT will contribute the value of the site for redevelopment, but no further funding will be available from the Council, either now or in the future. In exchange for the land, on a prime riverside location, it expects a substantial return in the form of a demonstrable public asset.

As the result of a competition in 1996, Alsop Zogolovitch were appointed as the preferred developers. Since then they have put forward several proposals. The one that is the concern of this report is for a public asset consisting of a Riverside Discovery/Heritage/Arts Centre, and a piazza suitable for outside entertainment and markets, plus a pontoon and a public convenience. This is to be enabled by commercial development comprising private flats, a health and fitness centre, restaurants/bars and retail outlets.

In November 1999 the Centre Working Party was set up to consider and make recommendations about the nature, suitability and viability of the Riverside Discovery/Heritage/Arts Centre in the context of the Developer's proposed scheme. This is the first interim report of the working party.

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1.2  OUTLINE OF PROPOSAL

The Centre

Discovery Centres originated in the USA, where they are also known as Centres for Curiosity and Imagination. They arose from a desire to turn children's museums from repositories of information into places that stimulate the imagination and to encourage learning through experience. They bear little or no resemblance to traditional museums and they appeal to all ages, with a strong attraction to parents, grandparents and adults with a sense of curiosity.

Now a global phenomenon, Discovery Centres are rapidly gaining in popularity in the UK. They come in many styles and sizes, and the best ones reflect the needs and character of their local communities. Interactive exhibits give them an educational purpose, but the overwhelming feeling is that they're fun. Recognised leaders in the UK are Techniquest in Cardiff and Eureka in Halifax.

Roger Tym & Partners on behalf of LBRuT examined the case for a Discovery Centre for Twickenham. Their report concluded that the riverside was a desirable site for a Centre with a river theme and that the time was right to create one. There is no such Centre in the UK, so Twickenham has the opportunity to create a "first". 

A considered analysis of their report suggests that the best approach for Twickenham is to create a small, viable Centre with strong local appeal. This is the possibility that has been explored in detail by the Centre working party.

The heritage of Twickenham is linked in part to the river and river-related activities, and partly to a cultural tradition of excellence in literature, music and art. The proposed Centre for the pool site seeks to capture this through:

  • A Discovery Centre focused on the river and local environment
  • A performance space for dance, musical, theatrical and literary events
  • A continuously changing exhibition of the works of local artists
  • A café and an arts and craft shop
  • A tourist information centre
  • Use of the facilities to create a social centre for the local community
  • All in one, integrated building: the Eel Pie Centre.

Position and design

The Centre needs direct access to the riverside and to the piazza.

The design needs to be distinguished whilst complying with the guidelines laid down by the Inspector in charge of the Public Enquiry into the site. It is desirable that the building should be a landmark of ecological design.

It won't work if the building is made smaller than that proposed in this report. There needs to be opportunity for the Centre to expand if there is demand for it; however, the specification for the size set out in this report is for the absolute minimum floor area to be viable.

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1.3  VIABILITY

Visitors

The Centre will have a range of displays and events that will be available on a daily basis for at least 12 hours. They will be targeted at children up to the age of 10, schools, adults accompanying children, young persons and adults. Some will be visiting for a scheduled event, others will drop in for a drink in the café or to view a current display or to visit the shop.

The majority of the visitors will come from the Borough but the Centre will be a natural attraction for tourists and visitors. It is estimated 30,000 people will visit per year.

Management

A three-tier management structure is proposed:

  • A Steering Body to provide a strategic overview
  • A Board of Directors to be responsible for strategic planning and control, and setting operational targets and performance measures.
  • Day-to-day management team.

Many of the staff will be volunteers or part-time.

Financial

Preliminary investigations suggest that the Centre will be financially viable. The reasons for arriving at this conclusion are:

  • The capital costs for construction and fitting out provided by the development accord with the estimates of what is required by both Roger Tym and Donaldsons.
  • The Council has direct experience of running Arts events and the Tourist Office.
  • The management accounts of some of the best-run Discovery Centres have been opened to us. These provide a guide to best practice and give confidence that an integrated Centre such as is proposed will be financially robust, and stronger than any of the components in isolation.
  • It is now normal practice for Centres to seek funds for projects and activities. There is every reason to believe that the required level of support will be forthcoming from a variety of sources.
  • There are several projected income streams (from the development, admission and hire charges, commercial sales, project sponsorship), so the Centre will not be over-exposed financially if one or the other stream does not live up to expectation.
  • Volunteers with appropriate skills, commitment and integrity are likely to be forthcoming.

A full business plan will be prepared when approval is given, in principle, for the Centre.

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1.4  PUBLIC BENEFIT

  • The Centre will be unique to Twickenham
  • It will celebrate its rich riverside heritage and its distinguished artistic tradition
  • It will draw people to the river
  • It will increase appreciation and awareness of the local environment and its history
  • It will provide a landmark building on the riverside that will add style and character to the local setting
  • The Centre will become a focus for town life and tourism and as such will contribute significantly to the regeneration of Twickenham town centre. It will:
 
  • Attract visitors to Twickenham
 
  • Encourage up-market customers to come to the development and surrounding area
 
  • Support existing facilities, including Orleans Gallery, Marble Hill and Strawberry Hill
 
  • Place the Twickenham Tourist Office where it will be most effective.

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1.5  RECOMMENDATIONS

It is recommended that:

1.

A Riverside Centre of at least 1,350m2 with Discovery, Arts, Heritage and commercial elements be approved in principle as part of the Twickenham riverside redevelopment.
   

2.

The Centre Working Group moves on to the essential next steps:
   
 
  • Prepare a detailed business plan
  • Make firm recommendations as to management structure and related matters
  • Prepare an outline operational plan that makes clear the potential involvement in and use of the Centre by local groups and the community as a whole
  • Seek professional advice on the design and operation of the Discovery Centre and the performance space
  • Engage in ongoing discussions with the architect and developer
  • Ascertain the possibilities and practicalities of raising additional funds for the support of the Centre
  • Contact local groups about possible use of the Centre
  • Publicise the concept of the Centre.

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